As most of us celebrated Independence Day from home this year due to current pandemic, we thoughts it’s the right time to ask citizens to look around their houses and search for waste materials to create the best out of waste. HCL Foundation under its Clean Noida project organized an online contest “Waste into WOW” from 10th August to 15th August 2020 with objective to engage citizens to help them think on ways to reuse everyday waste materials. To make this event more informative and engaging, we conducted a Facebook Live session with Shilpi Ghosh, a home decor artist to share some tips and tricks to convert waste into wow.
We received 219 entries in age groups of below 15 years, 15-30 years and above 30 years. Participants also posted their Waste into Wow art on their social media platforms, tagging HCL Foundation social media handles (#FreeToChooseBetter #WasteIntoWow). Through social media platforms, we were able to reach more than 0.79 million people resulting in 0.92 million impressions and with more than 0.12 million engagements. The results were announced on17th August and the winners were awarded with assorted gifts vouchers and e-certificates.