Dustbin Mera Dost (World Environment Day 2020)

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Dustbin Mera Dost (World Environment Day 2020)

To celebrate World Environment Day 2020, HCL Foundation organised a 3 days online drawing competition to raise awareness about the role of dustbins in solid waste management from household waste to community waste. In last few months, HCL Foundation have installed hundreds of gully bins in NOIDA. Through this competition we talked about gully bins as well with participants.

In just 3 days more than 500 people from all different cities took part in drawing competition. All artworks showed the major role played by dustbins.

On 5th June, HCL Foundation organised a two-hour twitter chat to invite participants to share their pictures how they are taking care of environment during COVID-19. Total 367 people took part in online twitter chat and tweeted 1059 tweets using Clean Noida keyword. The keyword Clean Noida was trending at 6th number on Twitter at India level. Total reach of the campaign was 1.6 million and generating 3.1 million impressions.

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